Meet the Team

Meet the Paper Crafts Team 
Editor-in-Chief Jennifer Schaerer is one of those people who can easily spend hours in the paper aisle of any store, from hobby and craft stores to office supply superstores. She’s been a paper crafter and collector of rubber stamps for over 15 years, and making her own wedding invitations 10 years ago (110 of them! 14 pieces each!) is still one of her biggest and best paper crafting accomplishments. Her career started in journalism, and after a sharp left turn into marketing, she's finally combined her love of public communication with her passion for paper crafting at Paper Crafts magazine. And it was her love of the great outdoors that brought her to the Rocky Mountain region from her hometown in Wisconsin. She makes it very clear that hiking, camping, biking, and skiing will keep her firmly planted somewhere near those mountains for a long, long time -- because, no matter what outdoor fun she’s having, she's sharing it with her husband Marc and their two children, Catherine and Max.

Managing Editor Brandy Jesperson, a graduate of the University of Utah, has worked for local and national magazines and also enjoyed a stint in the world of broadcast media before landing at Paper Crafts magazine. Now at Paper Crafts, Brandy’s confident she has the best job on the planet!  She gets to work with amazing women, ooh and aah over beautiful designs, and almost all the Paper Crafts meetings involve food – what more could a girl want?!  When she’s not working, Brandy enjoys paper crafting, scrapbooking, knitting, jewelry making, and interior design. Brandy and her husband, Dave, love to travel (vacation photos make the best scrapbook pages) and spend time with their extended family.

Creative Editor Cath Edvalson has been making handmade cards her entire life. After teaching English and creative writing to middle school students for ten years, she started her own handmade card business, Cards by Cath. Besides looking for moxie fab content for the magazine all around her, her passions include blogging, hiking, and cooking for her husband and two daughters. She also hosts a classics book club in her home every month. Cath is known around the Paper Crafts office for wearing Christmas socks year-round, because she says they help to remind her that every day is a gift.

Editor Kelly Smith contracted the paper crafting bug 10 years ago and so far there’s no cure! According to her mom, Kelly was destined to work for a company with the name “paper” in it. Since the tender age of two, Kelly has enjoyed cutting up bits of paper and gluing them down to any solid surface. From those early years of paper-piecing, Kelly has broadened her interests to include scrapbooking, card making and rubber stamping. Now if she could only stop giving her creations away! Kelly graduated from Brigham Young University’s print journalism department, and has worked both for Entrepreneur and Adweek magazines. She recently became the proud mommy to an Italian Greyhound puppy named Lexus.

Associate Editor Susan Opel loves bright colors, funky trends, and fabulous words (always has!)  From organizing her closet in color order (including matching colored hangers), to avid shopping and reading, she has found a job at Paper Crafts that fits her style just right.  After receiving a BA in English from Concordia University in Ann Arbor, MI, Susan taught English to students in Illinois, Nevada, and Indiana, but now the creative field has lured her into its fast-paced and deadline-packed world.  When the day is done, Susan enjoys scrapbooking, spending time with family, singing, and hitting the open road.

Editorial Assistant Brenda Peterson is the glue that holds the Paper Crafts team together! As the editorial coordinator, Brenda is responsible for issuing contracts, returning projects to designers, handling customer service, as well as many other duties. When she’s not working she loves spending time with her husband Mike and three children, Cameron, Cody, and Carly. Brenda has an associate’s degree from Ricks College. She thoroughly enjoys scrapbooking, card making, and gardening.

Art Director Stace Hasegawa chose "flower child" as her first career, but being only four years old at the time, her parents forbade her participation in organized protests. So she grew up to be a hot-shot yuppie working in advertising. A senior designer for 15 years, she’s worked on campaigns covering everything from banking to shopping malls for both local and international companies. She focused primarily on off-line advertising because she loved the tactile quality of paper, and she taught herself different crafts at night. She’s happy to finally have found her job at Paper Crafts because it incorporates both her love of paper and design. And the PC team lets her celebrate Halloween 365 days a year!
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